Facts About Johnnie Walker Blue Label Ultra Revealed
The Ultra bottle is the result of a 5-12 months quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging probable whilst retaining the luxury aura of your franchise and its Particular mixture of whiskies, which include ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Diageo is a world leader in beverage Alcoholic beverages with an outstanding assortment of manufacturers throughout spirits and beer classes.
In keeping with our analysis, It's also thought being the earth’s lightest 70cl Scotch Whisky glass bottle ever introduced to industry.
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The expose of Johnnie Walker Blue Label Ultra indicators the brand’s motivation to innovation, with hopes that the bottom-breaking design and style could encourage the greater lavish, lightweight, and reduced-carbon whisky bottles of tomorrow.
Together with exterior glass makers, the manufacturer rethought all areas of how the bottle is created, built and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.
And redesigning the glass, believed was presented to how the bottle could well be produced and transported.
Weighing one hundred eighty grams, the Blue Label get more info Ultra bottle is often a glimpse into the way forward for sustainable luxurious spirits packaging
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This is the globally allocated launch comprised of exceptional shares, like whisky from ghost distilleries which are no more in Procedure. Fewer than 888 bottles were being created around the globe.
With fewer than 888 bottles introduced globally, Each individual bottle is individually numbered and presented in a luxurious collector’s scenario.
“As opposed to keep this new knowledge near to our upper body, we’re excited to be offering a royalty-cost-free licence to our granted United kingdom patent to the entire world.
In whisky packaging, luxurious generally suggests large—Imagine thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker really wants to upend that imagining and embrace the Idea that lithe is luxurious.
That is a a single-off bottle for now illustrating the art of the doable, like a design experiment and redefining light-weight as luxurious. We are going to carry on to use these learnings throughout the broader Diageo vary.
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Because the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality previously mentioned all else.