Not known Factual Statements About Johnnie Walker Blue Label Ultra
To celebrate this technological breakthrough, only 888 minimal edition bottles might be made earning this an unmissable piece of heritage for collectors.
This new, light-weight bottle is a matter of exquisite magnificence; but a lot more importantly, it demonstrates what is achievable In regards to lightweighting glass. We'll go on applying these learnings across our vary, getting extra progressive strides as we glance to the way forward for Scotch.”
In line with our analysis, It's also considered being the globe’s lightest 70cl Scotch Whisky glass bottle ever unveiled to market place.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a take a look at-and-learn model, planning and Checking out without limitation and imagining what the future of light-weight luxury packaging could convey.
Our DRINKiQ programme aims to lift the 'collective consume IQ' by raising general public consciousness of the results of Liquor and supporting accountable drinking.
This new, lightweight bottle is often a thing of exquisite splendor; but far more importantly, it demonstrates what can be done On the subject of lightweighting glass. We're going to keep on making use of these learnings across our range, having much more progressive strides as we look to the future of Scotch.”
In the course of its five years of research, the manufacturer has long been granted a British isles patent4 and also to stimulate even more progress in the industry – As well as in a first for Diageo – a license for the patent will probably be provided with a royalty-no cost basis to any person on the planet who needs to share in these discoveries.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the manufacturer’s awareness and investigation, the world’s lightest 70cl Scotch whisky glass bottle2 . The design can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.
With much less than 888 bottles introduced globally, each bottle is independently numbered and presented in a very luxury collector’s scenario.
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Five years back, Johnnie Walker set out with a certain ambition; to move the spirits marketplace forward. Owning discovered that many luxurious categories ended up heading in a brand new course – ‘delicate’, in lieu of ‘large’ – the manufacturer sought to experiment with certainly one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all while in the identify of progress.
With fewer than 888 bottles released globally, each bottle is individually numbered and introduced in a very luxurious collector’s situation.
We realized which the lightest, strongest glass bottle you can make without the need of compromising sturdiness is a teardrop form.
“We’re likely about twelve months from These initially solutions hitting the marketplace because of the lightweighting system.”
“You can say It is really handy that we’re obtaining ahead with the curve with all of the legislation. But we’d started out [Ultra] prior to [PPWR procedures] were being released,” states Lindley, incorporating that it’s vital for Diageo to prioritize mainly because it’s a “important transform for [all our liquor categories] to get considering least achievable packaging excess weight.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, initially produced in distilleries that have since closed.
Johnnie Walker got down to advance the spirits industry by experimenting with lightweight glass read more for its luxury whiskies, inspired from the pattern to 'sensitive' in lieu of 'weighty' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.